◆PlusFinance

Life Insurance

Give your family the security they deserve, no matter what

Life insurance is not about you — it's about the people who depend on you. We help you choose the right cover so your family's lifestyle is protected even in your absence.

Types of Plans

Term Insurance

Pure life cover at the lowest possible premium — the smartest choice for most families.

ULIP

Unit-linked plans that combine market-linked investment with life cover.

Endowment Plans

Guaranteed maturity benefit with life cover — ideal for conservative investors.

Money-Back Plans

Periodic payouts during the policy term with life cover.

Whole Life Plans

Coverage for your entire lifetime with a wealth-creation component.

Child Plans

Secure your child's education and future even if something happens to you.

How We Help

Need Analysis

We calculate the exact cover your family needs based on income and liabilities.

Insurer Selection

We compare claim settlement ratios, solvency, and premium rates across insurers.

Application

We assist with documentation, medical tests, and proposal submission.

Policy Review

As your income grows, we advise on increasing or adding to your cover.

Claim Assistance

We support your nominee through the entire claim process — with zero hassle.

A Worked Example

A 30-year-old earning ₹15L/year with a ₹50L home loan and two dependents needs roughly ₹1.5-2Cr of term cover (10-15x income, adjusted for the outstanding loan) — a pure term plan for that cover typically costs ₹12,000-18,000/year. The same person is often sold a ₹2L/year ULIP instead, which bundles in a much smaller effective life cover (often just 10x the annual premium, i.e. ₹20L) with market-linked investment and a 5-year lock-in.

Run side by side: term plan (₹15,000/year) plus the remaining ₹1,85,000 invested in an equity mutual fund SIP almost always outperforms the ULIP on both cover and growth, because the insurance and investment costs aren't bundled and taxed together. We show clients this actual comparison — their numbers, not a generic example — before they sign anything.

What We Don't Do

The financial industry is rife with malpractices that hurt clients. Here's our pledge — the things we will never do to you.

Sell ULIP/Endowment Instead of Term

The oldest trick — pushing high-commission investment-cum-insurance products when a simple term plan is what most families need.

Misrepresent Projected Returns

We never show inflated 8–10% ULIP projections as guaranteed. Returns are market-linked and we say so clearly.

Over-Insure for Higher Premium

We calculate your actual human life value and income replacement need — not a number designed to maximise our payout.

Hide Surrender Charges

Surrendering a policy early can wipe out years of premiums. We explain lock-in periods and exit costs before you commit.

Bundle Unnecessary Riders

Riders add cost. We only suggest riders — accidental death, critical illness, waiver of premium — if they genuinely add value for you.

Churn Policies for Fresh Commission

We never ask you to cancel an existing policy and buy a new one just to earn a new policy commission.

Frequently Asked Questions

A common starting point is 10-15 times your annual income, adjusted for outstanding loans and your family's future expenses. We calculate the exact number based on your income, liabilities, and goals rather than a flat multiple.

For pure life cover, term insurance is far cheaper and more transparent than a ULIP. If you also want to invest, we generally recommend keeping insurance and investment separate — a term plan plus a mutual fund SIP — rather than bundling them.

The earlier the better — premiums are locked in at your entry age and rise significantly if you wait. Most people should buy term cover as soon as someone depends on their income, often in their late 20s.

Get Expert Life Insurance Advice

Book a free consultation with Yatri Bhatt and get clarity on your life insurance needs.